Ritik Rozra

Imagine this: You just launched your dream website or YouTube channel. You’ve got killer content, a sleek design, and you’re totally vibing with your brand. But when you Google yourself… crickets. Page 6. Maybe 7. Now flip the script. You search something like “best skincare brands for oily skin” and boom—Glossier pops up right…

1. Introduction to Content Marketing Imagine this: you’re watching a YouTube video about meal prep tips. The creator casually mentions a set of stackable containers that keep your veggies fresh for days, and you’re like, “Wait, I need that.” Guess what? You just experienced content marketing in action. Content marketing isn’t about shouting, “Buy…

Digital marketing—sounds fancy, right? But let’s cut through the buzz. Simply put, it’s all the ways we use the internet to market stuff.  Think about those targeted ads that somehow know you’ve been stalking those limited-edition sneakers for weeks. Or that “coincidentally-timed” email reminding you there’s still a 20% discount on that jacket you…